Campaign Uses Pet Mug Shots to Fight Sheltered Animal Stereotypes
A new ad campaign for the Animal Care & Control of New York City uses mug shots to combat the negative stereotypes of sheltered animals.
Black-and-white mug shots of former pets have begun to appear throughout the city as part of an ad campaign that aims to shed negative stereotypes of sheltered animals.
"Sheltered animals didn't do anything," proclaim the ads, which were announced Monday by Animal Care & Control of New York City, an agency that works to protect pets.
The idea behind the campaign is to stress that sheltered animals are victims of circumstance, not abuse -- and that their only crime is a lack of a home, the agency said in a statement on its Web site.
The ads feature dog and cat mugshots with captions reading "Owner Relocated," "Owner Died," "Landlord Objected" and "Victim of Divorce." You can see the rest of the ads here. It is a great idea and message. There are certainly lots of wonderful animals in need of homes at shelters in New York City and around the U.S. You can also buy a poster or t-shirt featuring one of the ads on the AC&C's website.
A new ad campaign for the Animal Care & Control of New York City 